We believe in the power of outdoor advertising not only as a tool for business, but as a force for good in our communities. Through our Public Education Program (PEP), we proudly support the missions of governmental agencies, charitable organizations, and nonprofit groups by providing access to high-impact advertising at deeply discounted rates.
Made possible by the generous contributions of our member companies across Virginia, the PEP donates billboard space to support causes that matter. For every paid billboard, the Outdoor Advertising Association of Virginia offers the equivalent of a second placement at no additional cost — effectively doubling the reach and visibility of each campaign. With billboards averaging over 20,000 daily views — and some surpassing 100,000 — our platform provides an unmatched opportunity to raise awareness, promote public health, support safety initiatives, and more.
Outdoor advertising is already one of the most cost-effective ways to reach the public, and the PEP makes it even more accessible for worthy causes. Whether you’re looking to make an impact in a single community or across the entire state, the OAAV offers flexible advertising formats to meet your goals:
- Poster Panels offer broad coverage in urban and suburban areas using cost-efficient, temporary signage
- Bulletins provide large-scale, long-term exposure along major highways and high-traffic routes
- Digital Billboards allow for dynamic, changeable messaging in real time — ideal for timely campaigns and targeted outreach
Space for digital billboard placement is limited and provided on a space-available basis, but all forms of participation offer significant value and visibility.
As the only organization in Virginia offering this unique public service, we are proud to partner with groups that are making a difference. We welcome opportunities to support local and statewide programs that align with our mission of strengthening communities here in the Commonwealth.